Group Marketing Manager

Welcome

Thank you for your interest in Charcoalblue. 

We are seeking a Group Marketing Manager to join our talented team. This is a senior marketing role responsible for driving our marketing activity across the Charcoalblue group of business units and regions.

Full details of the role can be found below.

To apply please complete the online application form and submit a short resume (1-2 pages max.) and a cover letter addressing the below prompts:

  1. How your approach to and experience in marketing makes you a strong candidate for this role.
  2. Which of your previous experiences would you highlight as being particularly relevant to this role, particularly highlighting your international marketing experience.
  3. How you approach forging new relationships and collaborative working with colleagues, leadership and external contacts (use examples).
  4. How your communication styles will ensure success in this role.
  5. Your salary expectations in line with your experience.

We look forward to receiving your application by 6pm EST, Wednesday January 12th, 2022.  We will only accept applications via our online system. 

Interviews will likely be held via video call on Teams in January 2021 - time and date will be confirmed for short-listed candidates.  

 

Company Overview

Charcoalblue is widely regarded as the most exciting and innovative specialist theatre, live performance, events, acoustics and audio visual consultancy in the world. Since our foundation in the UK in 2004, Charcoalblue is now the largest organization of its kind. We have studios in London, Bristol, Glasgow, New York, Chicago and Melbourne and a distributed workforce based across the UK, USA, and Australia.

We strive to be the first and best choice for clients who are designing or refurbishing new venues, events, collaboration, and experience spaces. We want to recruit the finest and most capable people working in the arts, live events, or construction sectors today and are actively working to attract and retain a globally diverse team.

The work of Charcoalblue has expanded to include services and sectors beyond our initial theatre consultancy and acoustics work. We are at an exciting point of change and growth as we strengthen our team and structure to support the full range of experience led buildings through a new service, Charcoalblue Experience, as a distinct but complementary service to our theatre and acoustics consultancy services.

www.charcoalblue.com

Note - this role will be distributed, with occasional attendance in one or more of our global studios required.

Equity & Diversity Policy Overview

Charcoalblue is an equal opportunities employer, actively working towards becoming an inclusive organisation. We work consistently to ensure elimination of unfair and discriminatory practices within the Partnership and encourage full contribution from its diverse community.

Our mission is to manifest an inclusive ethos by creating a diverse and inclusive working environment across our practice. Recruitment opportunities are open to all, but we are particularly keen to hear from ethnically diverse and disabled candidates, as these groups are currently underrepresented within our teams.

If you require this application in a different format or need support during the application process, please contact Sian Thompson via email ([email protected]) or telephone (020 7928 0000). Equally, please contact Sian if you have any questions in relation to access, or how the role might need to respond to your personal circumstances.

The Partnership aims to provide a service that does not discriminate against its clients and customers and works to ensure all can access the services and goods supplied by the Partnership.

The Partnership believes that all employees and clients are entitled to be treated with respect and dignity.

 

Job Description

The role of Group Marketing Manager has been created to reflect our growth in recent months, our capacity to deliver diverse projects, and our wider geographic reach. It is an exciting opportunity to be at the heart of driving the promotion of brands and services across our distributed United States offices.

You will be joining us at an important point in our growth strategy, with new devolved business structures being introduced across the group. Therefore, as these new regional structures are rolled out, marketing within this dynamic and fast-paced structure will not only require the ability to multi-task and prioritise, it will also require the ability to deliver effective marketing programmes to entities that are at different stages of business maturity.

You will report to the Senior Partner: Design and Marketing and will be expected to help develop and implement our existing marketing strategy in collaboration with the Partnership group and a small central marketing team and business development colleagues.

This is a hands-on role where you will need to take accountability for implementing and executing the strategy and delivering against it. To achieve this, you will be aided day-to-day by our regional Marketing Coordinators, whom you will also be responsible for line managing and mentoring. You will also coordinate with our global administrative team as required.

Key Responsibilities

You will report to the Senior Partner: Design & Marketing and be responsible for leading on all group marketing activity and some PR duties including:

  • Responsibility for delivering on the Partnership’s domestic marketing strategy.
  • Work with Partners and Directors to develop Group and Business Unit annual marketing plans.
  • Line manage and mentor the regional Marketing Coordinators.
  • Set and manage the group marketing budget.
  • Determine which products or services best meet the needs of our domestic audiences.
  • Identify marketing opportunities in other local markets.
  • Determine potential for new audiences and markets, working in close collaboration with the Partners, Directors and senior management.
  • Research regional and local market trends across our entities including conferences/industry specific events.
  • Liaise with public relations stakeholders in our chosen markets.
  • Identify whether our services are accessible and familiar to domestic clients.
  • Oversee the creation of new materials for regional business unit marketing campaigns.
  • Adapt existing marketing materials for entity specific advertising and promotions.
  • Customize and develop digital marketing approaches for our entities and business units.
  • Introduce best practice marketing tools to help support and evaluate marketing performance across the group.
  • Identify the sales and marketing channels that work best within our target entities.
  • Identify marketing automation tools that work in different regions as appropriate.
  • Segment broad geographic markets into individual regions where appropriate and research cultures of new markets.
  • Conduct competitive intelligence analysis in our domestic markets.
  • Establish and maintain useful partnerships within our entities (with assistance from our Client Relationship Management platform (CRM) - Insightly).
  • Develop culturally appropriate social media messaging.
  • Monitor the performance of ads and other campaigns in our target markets.
  • Assist with regional pricing strategies, product marketing, and regionally or culturally appropriate marketing redesigns.
  • Monitor client sentiment around our services.
  • Advise and monitor marketing and PR supplier relationships across the group looking for opportunities to share experiences and resource.
  • Manage marketing links with the Business Development team participating in monthly regional new business meetings.

The above list is not exhaustive - this is a developing role and we expect that additional tasks will be incorporated as it evolves.

Key Skills and Qualifications

Charcoalblue is open to receiving applications with a variety of levels of experience. We are seeking a broad candidate pool, so if you meet most of the qualifications below, we encourage you to apply.

Preferred qualifications

Ideally the candidate should have a Bachelor’s degree in business management, marketing, arts administration or another relevant discipline; membership of the Chartered Institute of Marketing (MCIM) or US equivalent; and minimum 5+ years’ marketing experience in the creative or tech based industries such as theatre design, architecture or other professional services.

Or you may have 7+ years’ relevant industry experience in lieu of the above qualifications.

Interpersonal Skills

  • Highly organised, excellent time management skills, reliable.
  • Attention to detail and high level of accuracy.
  • Excellent communications skills, both verbal and written.
  • Excellent influencing and negotiating skills.
  • Experience in giving presentations and coaching presenters.
  • Excellent proofreading and copywriting skills.
  • Able to work successfully on own initiative, as well as part of a local and global team.
  • Adept at multi-tasking.
  • Able to work calmly under pressure.
  • Friendly, professional manner.
  • Flexibility and adaptability to changing business needs.
  • Ability to manage and prioritize a diverse workload, sometimes in a pressured environment; meet deadlines; maintain both perspective and a sense of humour.
  • A methodical mind and a desire to succeed.

    Professional Experience

  • Previous experience as a Marketing Manager as set out above.
  • Demonstrable budget & people management skillsets.
  • Demonstrate strong knowledge of digital marketing tools and an awareness of, and interest in marketing, communications and social media.
  • Demonstrable experience of writing for multiple audiences and presenting written information in a professional and concise format.
  • Demonstrable experience of thought leadership and creating industry-leading reports on the latest issues and trends.
  • Strong computer literacy, including Excel, Word, PowerPoint, CRM and Outlook package and experience in document production (InDesign/Photoshop experience preferred).

    Desirable

  • Experience working across different time zones.
  • Experience of working as part of a distributed, international team.
  • An interest in design and delivery of construction projects.
  • An interest in the performing arts, events or experiential spaces.

Employment Details

In response to the pandemic, Charcoalblue is operating a remote working model with team members working primarily from their own homes but affiliated with a geographical team. You will not be required to work from a Charcoalblue studio, but you must be able to travel to one of our studios from time to time, when the company deems it is safe to do so in line with federal/state advice. At that time, our studio spaces will be available to employees and clients as collaborative, social spaces, with quiet working areas if required.

We will consider applicants from all locations without the need to relocate.

This is a full-time, salaried, exempt position and employment at Charcoalblue is at will.

We are offering this role on either a 32 hour or 40 hour working week basis to encourage applications from as wide a range of candidates as possible. Please state your preference within your covering letter.

Benefits

  • We currently operate an ‘unlimited vacation’ policy* – meaning that you are entitled to a minimum of 15 days’ vacation per year to support your personal wellbeing. This is in addition to federal and some local Public Holidays. *Should you wish to take additional days’ vacation, you may request these through your line manager and approval will be given subject to the demands of your projects and the company’s needs at the time.
  • We traditionally close our studios between Christmas and New Year, resulting in an additional average 4-5 days’ holiday per annum. 
  • Following 60 days of employment, you will be eligible to join our 401K scheme (employee contributions only). Charcoalblue will provide 5% annual employer contribution following two years of employment.
  • Following 60 days of employment, you will be eligible to join our company health insurance policy subject to the terms and conditions of the policy which are subject to alteration from time to time.
  • Charcoalblue operates a bonus scheme which is subject to the Partnership’s performance year on year and is not guaranteed.
  • Two free theatre/ live performance tickets per month to enable you to immerse yourself in the industry as far as possible.
  • Monthly contribution to your home internet service and home utilities to enable you to work from home effectively in line with our distributed working model.

Start Date

As soon as practicable, ideally January/February 2022.

Salary Range

$90,000- $110,000 gross per annum, based on a 40-hour working week, depending on experience. Please state your salary expectations in your covering letter in line with your experience.