Group Marketing Manager (UK)

Welcome

Thank you for your interest in Charcoalblue.

We are seeking a Group Marketing Manager to join our talented team. This is a senior marketing role responsible for driving our marketing activity across the Charcoalblue group of business units and regions.

Full details of the role can be found below.

To apply please complete the online application form and submit a short resume (1-2 pages max.) and a cover letter addressing the below prompts:

  1. How your approach to and experience in marketing makes you a strong candidate for this role.
  2. Which of your previous experiences would you highlight as being particularly relevant to this role, particularly highlighting your international marketing experience.
  3. How you approach forging new relationships and collaborative working with colleagues, leadership and external contacts (use examples).
  4. How your communication styles will ensure success in this role.
  5. Your salary expectations in line with your experience.

We look forward to receiving your application by 6pm GMT on Wednesday 12th January 2022.  We will only accept applications via our online system.

Interviews will likely be held remotely (via Microsoft Teams), during January 2022. The time and date will be confirmed for shortlisted candidates. 

Company Overview

Charcoalblue is the world’s leading multi-national theatre, acoustic, and digital consultancy. Founded in 2004, we now have around one hundred and ten team members in London, Bristol, Glasgow, New York, Chicago, Melbourne, Seattle, and the Bay Area of California. Our team members currently work in a distributed way across the globe.

We provide guidance and designs for a broad range of buildings and events, including theatre, live performance, music, culture, education, workplaces, entertainment, and sport. We engage with all members of a project team – the clients, architects, engineers, cost consultant, and contractors - on how the design choices they make affect the functionality of the building.

Charcoalblue Experience (CBX) is our dedicated business unit within the Charcoalblue group, applying our expertise gained from working with globally renowned cultural organizations, specifically to the workplace, sports, exhibition and events markets.

We strive to be the first and best choice for architects and clients who are designing new buildings or refurbishing existing ones. We want to recruit the finest and most capable people working in the arts or construction sectors today and are actively working to attract and retain a globally diverse team.

Equality & Diversity Overview

Charcoalblue is an equal opportunities employer, actively working towards becoming an inclusive organisation. We work consistently to ensure elimination of unfair and discriminatory practices within the Partnership and encourage full contribution from its diverse community.

Our mission is to manifest an inclusive ethos by creating a diverse and inclusive working environment across our practice. Recruitment opportunities are open to all, and we are particularly keen to hear from ethnically diverse and disabled candidates, as these voices are currently underrepresented within our teams.

If you require this application in a different format or need support during the application process, please contact Sian Thompson via email ([email protected]) or telephone (+44 (0)20 7928 0000). Equally, please contact Sian if you have any questions in relation to access, or how the role might need to respond to your personal circumstances.

The Partnership aims to provide a service that does not discriminate against its clients and customers and works to ensure all can access the services and goods supplied by the Partnership.

The Partnership believes that all employees and clients are entitled to be treated with respect and dignity.

Job Description

We are seeking a Group Marketing Manager to join our talented team. This is a senior marketing role responsible for driving our marketing activity across the Charcoalblue group of business units and regions.

The role of Group Marketing Manager has been created to reflect our growth in recent months, our capacity to deliver diverse projects, and our wider geographic reach. It is an exciting opportunity to be at the heart of driving the promotion of brands and services across our distributed United States offices.

You will be joining us at an important point in our growth strategy, with new devolved business structures being introduced across the group. Therefore, as these new regional structures are rolled out, marketing within this dynamic and fast-paced structure will not only require the ability to multi-task and prioritise, it will also require the ability to deliver effective marketing programmes to entities that are at different stages of business maturity.

You will report to the Senior Partner: Design and Marketing and will be expected to help develop and implement our existing marketing strategy in collaboration with the Partnership group and a small central marketing team and business development colleagues.

This is a hands-on role where you will need to take accountability for implementing and executing the strategy and delivering against it. To achieve this, you will be aided day-to-day by our regional Marketing Coordinators, whom you will also be responsible for line managing and mentoring. You will also coordinate with our global administrative team as required.

Primary Responsibilities

You will report to the Senior Partner: Design & Marketing and be responsible for leading on all group marketing activity and some PR duties including:

  • Responsibility for delivering on the Partnership’s domestic marketing strategy.
  • Work with Partners and Directors to develop Group and Business Unit annual marketing plans.
  • Line manage and mentor the regional Marketing Coordinators.
  • Set and manage the group marketing budget.
  • Determine which products or services best meet the needs of our domestic audiences.
  • Identify marketing opportunities in other local markets.
  • Determine potential for new audiences and markets, working in close collaboration with the Partners, Directors and senior management.
  • Research regional and local market trends across our entities including conferences/industry specific events.
  • Liaise with public relations stakeholders in our chosen markets.
  • Identify whether our services are accessible and familiar to domestic clients.
  • Oversee the creation of new materials for regional business unit marketing campaigns.
  • Adapt existing marketing materials for entity specific advertising and promotions.
  • Customize and develop digital marketing approaches for our entities and business units.
  • Introduce best practice marketing tools to help support and evaluate marketing performance across the group.
  • Identify the sales and marketing channels that work best within our target entities.
  • Identify marketing automation tools that work in different regions as appropriate.
  • Segment broad geographic markets into individual regions where appropriate and research cultures of new markets.
  • Conduct competitive intelligence analysis in our domestic markets.
  • Establish and maintain useful partnerships within our entities (with assistance from our Client Relationship Management platform (CRM) - Insightly).
  • Develop culturally appropriate social media messaging.
  • Monitor the performance of ads and other campaigns in our target markets.
  • Assist with regional pricing strategies, product marketing, and regionally or culturally appropriate marketing redesigns.
  • Monitor client sentiment around our services.
  • Advise and monitor marketing and PR supplier relationships across the group looking for opportunities to share experiences and resource.
  • Manage marketing links with the Business Development team participating in monthly regional new business meetings.

The above list is not exhaustive - this is a developing role and we expect that additional tasks will be incorporated as it evolves.

Qualifications/Experience & Key Skills Required

Charcoalblue is open to receiving applications with a variety of levels of experience. We are seeking a broad candidate pool, so if you meet most of the qualifications below, we encourage you to apply.

Preferred qualifications:

Ideally the candidate should have a Bachelor’s degree in business management, marketing, arts administration or another relevant discipline; membership of the Chartered Institute of Marketing (MCIM) or US equivalent; and minimum 5+ years’ marketing  experience in the creative or tech based industries such as theatre design, architecture or other professional services.

Or you may have 7+ years’ relevant industry experience in lieu of the above qualifications.

Interpersonal Skills:

  • Highly organised, excellent time management skills, reliable.
  • Attention to detail and high level of accuracy.
  • Excellent communications skills, both verbal and written.
  • Excellent influencing and negotiating skills.
  • Experience in giving presentations and coaching presenters.
  • Excellent proofreading and copywriting skills.
  • Able to work successfully on own initiative, as well as part of a local and global team.
  • Adept at multi-tasking.
  • Able to work calmly under pressure.
  • Friendly, professional manner.
  • Flexibility and adaptability to changing business needs.
  • Ability to manage and prioritize a diverse workload, sometimes in a pressured environment; meet deadlines; maintain both perspective and a sense of humour.
  • A methodical mind and a desire to succeed.

Professional Experience:

  • Previous experience as a Marketing Manager as set out above.
  • Demonstrable budget & people management skillsets.
  • Demonstrate strong knowledge of digital marketing tools and an awareness of, and interest in marketing, communications and social media.
  • Demonstrable experience of writing for multiple audiences and presenting written information in a professional and concise format.
  • Demonstrable experience of thought leadership and creating industry-leading reports on the latest issues and trends.
  • Strong computer literacy, including Excel, Word, PowerPoint, CRM and Outlook package and experience in document production (InDesign/Photoshop experience preferred).

Desirable:

  • Experience working across different time zones.
  • Experience of working as part of a distributed, international team.
  • An interest in design and delivery of construction projects.
  • An interest in the performing arts, events or experiential spaces.

Employment Details

Our standard full-time working week is 40 hours (flexible between 8am and 8pm Monday-Friday), plus an hour per day (unpaid) for lunch, with an understanding that flexible working hours will apply to meet our clients’ needs and to accommodate the company’s global time zones. Charcoalblue does not provide for the payment of overtime. The nature of the job and the Partnership’s business could occasionally entail some work outside normal working hours.

We are also open to hearing from you if you would prefer to work a part-time 32 hours per week contract. In this instance, please state your preference within the application.

There is a three-month probationary period for permanent roles.

We are currently working in a distributed (remote) model, meaning you may work between your home (or other place of your choosing) or our London or Bristol studio, depending on your preference, plus some site visits and project meetings as required. We will provide you with the necessary IT hardware and software to enable to you to carry out your role successfully in line with your duties.

Please note, although the role is distributed, the successful applicant must be based in the UK to effectively meet the current needs of our work and local team, and you should be able and willing to travel to external meetings and our UK studios as required, with notice.

Annual leave entitlement: 20 days minimum per annum*, plus statutory public holidays.

*We are currently trialing ‘unlimited annual leave’ so there may be the opportunity to benefit from some additional days’ annual leave in line with our Policy.

Employee Benefits

Charcoalblue operates a bonus scheme which you will benefit from following successful completion of a three-month probationary period. Please note that this is subject to the Partnership’s performance year on year and is not guaranteed.

Following successful completion of your probationary period, you will be eligible to participate in our company benefits package, including our pension auto-enrolment scheme, our annual bonus scheme and allocation of two theatre or other live event tickets per month. We offer this benefit to encourage you to immerse yourself in the theatre and arts industry as far as possible. Other benefits are accumulative as you progress with the company.

Following successful completion of your second year, you will be eligible to join our Private Health Insurance plan, in line with our company policy.

On successful completion of your probationary period, you will also receive two free theatre or live events tickets per month to enable you to immerse yourself in the industry as far as possible. We will also contribute to your home broadband and give you a monthly contribution towards your home utilities to enable you to work from home effectively in line with our distributed working model.

Start Date

January/February 2022

Salary

The salary range for this role is £45,000-£55,000 (per annum for a 40 hour week) depending on experience. Please state in your cover letter your salary expectations in line with your experience.